We conducted research and authored Stewardship's digital strategy, preparing the 100 Index Charity for the changing digital landscape until 2020 with key strategic organisational recommendations responding to future trends and shifts in user habits.
Stewardship is a member of the Charity 100 Index, powering generosity by enabling over 25,000 people to give around £60 million every year to charitable causes in the UK and beyond, through monthly regular giving, fundraising services and one-off donations. They provide a range of professional support services for those receiving funds, as well as resources, campaigns and regular content creation for all users.
In 2015 we conducted research for Stewardship, gathering organisational and user insights and, once paired with key industry trends and predicted technological advances, authored the charity's first organisation-wide digital strategy paper. Research covered internal systems analysis and capabilities, user demographic overview, insights from web analytics and social media statistics and an overview of future trends. The following strategy, presented in the 100+ page document, outlined key aims and objectives accompanied by strategic recommendations, a new architecture for their underlying technical infrastructure, future systems overview and an implementation plan.
The completed strategy paper was presented to the Senior Management Team and Trustee Board through face to face presentations and subsequently championed by them, leading to its current implementation.
Our research and information architecture brought understanding of complex systems of users, transactions and content, with the additional provision of concept development for products and services utilising technological advances that will be made available to the public over the next three to five years.
The digital strategy and its wider organisational implications were set to prepare the charity for the shifting digital landscape and lay initial foundations that allow them to build upon their rich heritage and develop pioneering new services and operations that empower charitable giving and fundraising around the world.
Since publication and following our recommendations on the impact of digital, the strategy has impacted top level business plans and led to changes in overall brand strategy.