Understanding you and your users is the foundation for any successful project.
Research places observation, questioning and curiosity at the foundation of our work; providing you with insight and evidence that helps you understand your users, your own business and the wider context you operate in.
Understanding behaviour, motivations, needs and trends through a combination of research techniques, lays the groundwork for developing strategy and structure that optimises user engagement.
Our User Experience Research creates an understanding of how and why your users engage with you and your services, focussed solely on the user and their journey. Journeys may be solely digital, cross-platform, the route to digital or within the built environment.
Combining quantitative and qualitative research techniques, we utilise data to offer strategic insights able to transform your organisation and user engagement.
User-centred techniques allow us to create accurate portrayals of your users, predict their activity and test assumptions prior to development.
Through observation and interaction with a user in their own environment, we offer a deeper exploration of user engagement that considers the impact their context has on user experience. The technique unearths evidence and insights that a user may never consider or assume inconsequential in standard interview and survey techniques.
Our ethnographic research has taken us to brothels and squats in Antwerp, the offices of client managers at HSBC's global headquarters, internet cafés in Delhi, UK blood donor sessions, arts centres in Beijing, Foursquare mayorships in New York and to Tahrir Square following the Cairo revolution.
Understanding you and your context is vital in helping you engage with users. We integrate the data we collect from you with UX research to identify clear objectives and deliver effective strategy and structure. Client research includes:
Identification of goals, objectives and plans for development
Examination of internal structure
Analysis of communication channels and content including websites and apps
Scan of external environment including future trends
Our toolkit of research techniques and deliverable outputs
- User personas
- User journeys
- Emotion mapping
- Continuums and matrices
- Journey Mapping
- Card sort activities
- The 5 Whys
- Contextual inquiry
- On-location interviews
- Service process flows
- Touchpoint maps
- Competitor analysis
- Trend analysis
- Big Data reviews
- Data visualisation
- Heuristic evaluation
- Subject Matter Expert engagement
- Data collection
- SEO research
- Web analytics review
- Prototype testing
- Usability tests
- A/B testing